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Not unusual for this time
of year, we seem to be at or approaching the
bottom of the market. It is that time of
year that everybody wants to buy everything
for “under book”, no matter how much of an
adjustment the book has already made to
reflect reality. It is a difficult time for
those of us responsible for crunching
numbers as we try to reflect a market that
is not really based on anything other than a
desire on the part of buyers to exercise
caution - caution being represented by some
amount below “book” that makes the buyer
feel comfortable. “Well, it’s got to be
worth that,” is the prevalent mind-set
driving such a market.
The
reality is it’s a good time to buy if you’re
not anxious and a bad time to sell if you
are. I’ve told this story before, but just
about a year ago as I was at an auction
observing among other things a VW/Audi sale
and left the proud owner of 11 VWs. I had no
intention of buying anything, but the prices
were so depressed it was irresistible. I
have not yet had the same opportunity to
observe a similar sale this year, but our
consultants tell us that similar conditions
are occurring this year as well.
While
the books may continue to drop moderately
over the next two months, we feel that most
of the realistic depreciation of vehicles
has already been reflected and that trying
to chase the “under the book no matter what”
market is a losing battle that serves no
purpose - a dog chasing its tail. Keep in
mind, however, that for the next month or
so, selling vehicles for over book will be
very difficult unless you have a very
unusual example. Fortunately, December often
brings some life to the market as vehicles
become ultra-scarce and dealers begin to
restock inventory.
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